About Thomas J. Kane
Thomas J. Kane is an author, digital strategist, and advisor whose work sits at the intersection of human behavior, influence, and search visibility.
His career in the digital space began early. At 16, in 1997, Thomas built his first client website for a car dealership. By 17, he became one of the first Cisco Networking Certified professionals in Kansas and co-built the first computer networks for a high school, two elementary schools, a hospital, and a 911 dispatch center. That early exposure to systems, infrastructure, and problem-solving shaped the way he approaches technology and communication to this day.
With more than 25 years of experience and over 25,000 hours dedicated to mastering content writing, Google Advertising, SEO, and PPC strategy, Thomas has worked across 480+ industries. His professional journey includes serving as SEO & PPC Team Lead at GoDaddy.com, training internal teams for other SEO firms, and managing more than $53 million in ad spend since 2007. He has personally invested over $1 million into A/B testing, refining campaigns, building high-converting landing pages, sales funnels, and scalable PPC systems, including work for both the #1 automotive leads provider in the U.S. and the world’s #1 online website security certificate provider.
As part of a global expansion team, Thomas helped scale an e-commerce business from 5 English-only websites to 122 websites across 30 countries and 7 languages. He has owned and operated two top-ranked SEO companies in Arizona and Kansas, earned performance awards from Google (including all-expense-paid trips to their headquarters in Boston and California), and worked directly with three senior-level Google Ads teams at major national companies.
Today, Thomas runs Whitefish Media, a performance-driven digital advertising and search strategy firm based in Wichita, Kansas. He manages Google Ads, SEO, and Answer Engine Optimization (AEO) campaigns for businesses in Kansas, Montana, Arizona, and Florida, as well as national eCommerce and service-based brands. His work focuses on long-term visibility systems built on clarity, psychology, and disciplined execution, not gimmicks or short-term tactics.
In parallel with his professional work, Thomas is the author of How to Interest, Educate & Inspire People, a book that explores how attention is earned, trust is built, and ideas are spread in an age of noise. The book serves as the philosophical foundation behind his approach to marketing, communication, and authority-building.
He is also the author of How to Be an Extraordinary Gentleman, a personal work centered on character, emotional responsibility, discipline, and masculine integrity. Through his writing and online presence, Thomas has organically reached hundreds of thousands of people, particularly women seeking clarity on boundaries, relationships, and character, and men seeking grounded guidance to become stronger, more self-aware individuals.
Across both his business and personal work, Thomas emphasizes the same core principles: clarity over chaos, character over performance, and influence rooted in truth rather than manipulation.
Outside of work, Thomas is deeply interested in renewable energy, psychology, human behavior, lie detection, natural health, artificial intelligence, and the future of search. He is driven by research, progress, and purpose, whether that means crafting high-performing advertising systems or exploring better ways to educate, inspire, and lead.
I believe in being of great value to others, and through that, success comes naturally.” – Thomas (View me on Linkedin)
Trade Skills
Specialized in international expansion with a Google ranking. A PPC & SEO professional leader offering a 19+ year in-depth technology career distinguished by recognized performance and proven results in advertising for over 30 countries, up to 7 written languages, and over 1000 different business industries. Industry-leading content generation for hundreds of businesses.
Main Skillsets
- Answer Engine Optimization
- Advanced Local & National SEO Expert
- Small & Massive PPC Campaigns ($1k/mo – $1M/mo)
- Conversion Rate Optimization Expert
- Industry-Leading Content Generation
- Adept At WordPress
- Online Reputation Repair
- Google Analytics, Webmaster Tools, Docs & Sheets
- Massive E-Commerce Advertising Expert
- International Expansion Expert
- Senior Level Email Support
- Google Map Ranking Expert
- Wordsmithing & Copywriting Expert
- Sales Expert
Hobbies & Interests
- Certified Raw Food & Fitness Coach
- Certified Iridologist
- Fasting Expert
- 3 Tours in Costa Rica Interning at a Fasting Retreat
- 4 years as a 100% Raw Foodist
- Raw Food Chef
I’ve spent time in Costa Rica, Germany, Canada, Mexico, Cozumel, Bali, and the Philippines. In the USA, I’ve lived in St Petersburg, Tampa, Phoenix, Sedona, Tempe, Scottsdale, and Kansas.